St. Andrew's at Knighthead Park was renamed in a multi-year sponsorship agreement with Knighthead, announced in January 2024. The training ground was renamed and an adjacent entertainment zone was planned as Knighthead took an ownership stake. The deal included funding for the club foundation and partner developments on club-owned land. Official announcements came from Sport Industry Group and PR Newswire as the deal components. Birmingham City renames stadium with mega sponsorship deal, marking a significant step for the club’s branding.
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St Andrews football ground, the home of Birmingham City FC since 1906. Read our away fans guide to St Andrews, plus photos, maps, recommended pubs and reviews
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www.sofascore.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
www.thesportsdb.com/PRNewswire/ -- Birmingham City is pleased to announce it has entered into a multi-million pound, multi-year naming rights agreement with Shelby Companies...
www.prnewswire.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
www.thesportsdb.comSignificant news for Championship outfit Birmingham City as they confirm the decision to rename their stadium with a mega sponsorship deal.
fanbanter.co.ukBirmingham City has agreed a new partnership that will see its stadium, St. Andrews, renamed. The deal with US-based Shelby Companies Limited, a subsidiary of Knighthead Capital Management, means that Blues’ ground will now be known as St. Andrew’s @ Knighthead Park. The multi-million-pound, multi-year naming rights agreement has been described as the EFL Championship football club‘s‘biggest […]
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