Starbucks and Miffy team up to unveil merchandise collection
Starbucks Hong Kong is taking consumers on a heartwarming journey in the world of Miffy this summer with a co-branded merchandise collection.
www.marketing-interactive.comco-branded merch line launched across the U.S. and Canada with Miffy’s silhouette seasonal motifs including plush toys, mugs, tumblers and other drinkware; online-only items plus a gift-card design in this limited-time release. Starbucks stores seek to bring Miffy’s multigenerational appeal to shoppers during this limited-time event.