Live Nation has introduced a $30 ticket promotion for summer 2026 shows. This action is a result of amid reports of inflated ticket prices and pre-sale rush. Fans have expressed exasperation over the costs, with some describing them as obscene. The promotion follows Live Nation's solid financial outcomes for 2025, with Ticketmaster continuing to boost profitability. Additionally, SeatGeek has warned that a settlement with Live Nation could consolidate Ticketmaster's market power.