Activision is taking a innovative approach to revive interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to heighten its visibility. The company has observed a decline in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have explained the revival plan and the imminent release dates for 'Modern Warfare 4' on Xbox and PC.
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