Black Friday 2026 sales surge to record levels

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By Sarah Davis • Updated Oct 17, 2026 at 00:31

10 Early Black Friday Mattress Deals On Our Sleep Team's Favorite Beds - Forbes — Black Friday 2026 sales surge to record levels

Black Friday 2026 sales are expected to reach $275.1 billion online, a 6.7% increase from the previous year. Retailers are preparing significant discounts, with early deals on mattresses, outdoor gear, and tech products. Target and PCMag are among the retailers offering early discounts, including a 56% off sale on NordPass. The trend has been published by The Mom Edit, PCMag, Yahoo, Forbes, and Mashable.

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